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Capra was founded by Eli Pritchard at just 12 years old in Charlotte, North Carolina, with early support from his grandmother and a few close friends, and began taking shape more seriously in 2023. After facing setbacks from moving and uncertainty about the brand’s direction, Capra explored different concepts and nearly changed its name before ultimately staying true to its original vision. Now in 2026, Capra stands at a place of clarity and confidence, and to the right is a look at how the designs have evolved.
